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DebRA Peel Here Facebook app

Publicis London has created a hard-hitting Facebook App for national charity DebRA, which explicitly shows what happens to the sufferers of Epidermolysis Bullosa (EB).

The ‘Peel Here’ Facebook app, marks the first digital advertising the charity has ever undertaken. Peel Here is a digital interactive awareness campaign, created pro bono by Publicis, which carries a simple yet powerful message about EB, a painful genetic condition that causes the skin to blister and shear at the slightest friction, or even spontaneously.

http://www.thedrum.com/news/2012/10/23/charity-debra-unveils-peel-here-app-publicis-london-highlight-pain-those-who-suffer

http://www.creativereview.co.uk/cr-blog/2012/october/skin-charity-debras-interactive-facebook-campaign

http://www.debra.org.uk/article-peel-here.html

http://theinspirationroom.com/daily/2012/peel-here/

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