.. / Publicis Drugstore
The Publicis Drugstore is an innovation workspace that bridges the gulf between big brands and tech start-ups. Housed within The Trampery’s Old Street HQ, The Drugstore helps early-stage companies and established players forge collaborations that bring radical innovations to market. Our job was to build a website (in a week) to showcase the Drugstore’s products and initiatives, range of events, media coverage, social feeds and more.
On the front-end, the site has a horizontal scrolling mechanism built on iScroll and customised to add support for mouse-wheel/trackpad, swipe, click-to-drag and key-press (with snap-to-grid). Content stacks for mobile screens and reduces to a single row for smaller desktops and landscape tablets. Article pages, like this one, use dynamically sized CSS Regions (with help from CSS Regions polyfill) to flow content around the article hero image, regardless of viewport height.