.. / Visa Golden Space
Visa historically developed quarterly campaigns which were rolled out across 50+ EMEA markets. Publicis Modem created Visa Golden Space as a permanent platform to support ongoing comm’s and quarterly offers to minimise effort involved in rolling out new competitions and offers every quarter.
Modem were responsible for strategy, creative concept and design. My role was to advise in the planning and creative stages and create the functional and technical specifications for handover to Visa’s development partner, Building Box.